We are moving!

New SieMatic Inspiration & Design centre opening January 2024

SieMatic will open its new showroom concept 'The SieMatic inspiration & design centre' at Willemparksweg 30 in Amsterdam in early 2024. With this, SieMatic Netherlands will simultaneously hand over the torch to SieMatic dealer Intermat, which will open its third SieMatic showroom in the Netherlands via this route. 

As a global brand, we have always had an open mind for cultures, people, styles, colours and zeitgeist. The source of inspiration for creating the new Mondial Lifestyle Kitchen. Eye-catching combinations, bold shapes and expressive materials. The symbiosis of all the beauty in the world, wrapped in pure quality. Positioned above the existing lifestyles Pure, Classic and Urban, the Mondial marks an important moment for SieMatic Amsterdam. It is therefore the reason for a new location.


Rainier Zweep, director SieMatic Nederland, explains: "The kitchen market was dominated by price-fighters for years. Words like "design" and "quality" lost their true meaning. You can respond to that in two ways: join in or rise above it. Choosing this new path also fits well with the global distribution strategy and the upgrading of the SieMatic brand, with its repositioning focused on the premium segment."


With this relocation, SieMatic Nederland also hands over the torch to the SieMatic dealer Intermat with branches in Mijdrecht and Alphen aan de Rijn, which hereby opens its third SieMatic showroom


The new showroom concept the 'SieMatic Inspiration & Design Centre' is therefore a perfect match. Just like the location at Willemsparkweg 30, again in a beautiful Amsterdam townhouse. Modern and stylishly renovated, full of stories and class. If there is one place where everything happens, it is the kitchen. The stories of the day, the moments, the small talk, the parties, all ingredients to make a kitchen the place that fits exactly who you are. This is what we envisage with the Inspiration & Design Centre. Carefully designed spaces based on the four lifestyles Pure, Classic, Urban and now Mondial in which visitors feel and experience the designs with all their senses. This experience matches the way our clientele wants to live and furnish, with furniture, lighting, floors, walls and decoration. You walk around as if you were already in your new kitchen and everything you see is available.


"Visitors are not received as customers but as guests" explains Jan Jaap van der Neut, director of Intermat. We want people to be at ease, as if they were at home. That way, they feel what a total kitchen design does to them.

Apart from Lifestyle presentations, there is also a 'Creative Area'. Together, we experience the impact of materials, shapes and colours. The same applies to appliances. By trying and experiencing them in the space where they are used, our guests immediately get a feel for what suits their lives and passions. It is a space for inspiring conversations with good coffee or a nice glass of wine. Striking: everything we know from typical sales areas in showrooms is missing here. No PCs, no catalogues, no samples and no order blocks. Almost at home.That we are creating something very special here has been buzzing around the country for months, and now everyone is naturally curious about the result.

The new SieMatic showroom on Willemsparkweg is scheduled to open in January 2024.